08.Jan.2010 “Tweens” for McDonald’s

Another home run for McDonald’s, a brand that continues to be successful in bringing emotional storytelling to the table.

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05.Dec.2009 “Palistuhan” with Nescafe

The first video is a viral released to create some hype for the second video which is the TV commercial. It features comedian Ramon Bautista and the late Master Rapper Mr. Francis M.

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26.Nov.2009 Something New from Safeguard

Here’s a series of ads that is very much different from the usual stuff Safeguard comes out with. Only the ending is different among the versions. These didn’t air on TV but they’re virals that are worth a look.

|more versions here|

22.Nov.2009 21st Philippine Advertising Congress

A campaign for The 21st Philippine Advertising Congress, here is the story of an event as seen from 4 different perspectives. This series of ads was produced to promote the biennial event with the theme “Perspectives. Ano Sa Tingin Mo?”

These ads also won various awards in the recently concluded Araw Awards in Subic.

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16.Nov.2009 “Lola Techie” for Bayantel

Great (and smart) ad series that launched this year. This grandma is adorable. I heard she really memorized her lines without kodigo. Galing!

|watch more lolatechie ads from her youtube channel|

Sky Cable Metropack

I remember loving this ad when it came out. The punchline was a pleasant and funny surprise.

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14.Nov.2009 RC Cola Ads 2009

RC Cola has recently been aggressive with their campaigns, releasing TV commercials that have great production values. First, there was Maja Salvador in an MTV-style ad. Then, they got the most popular Boys Over Flowers cast member to join in. I can’t wait to see what else is in store for this brand in the future.

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“Optimus” for Smart Sandbox

Before the ads that featured Piolo/Angel, Kim/Gerald, Chris Tiu and Eraserheads, there was this:

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13.Nov.2009 “The Coke Beat”

Great and catchy ad. It was simple in its execution but very effective. Briefly after it aired, teens and tweens all over the country started practicing the “Coke Beat”. I’ve attached the tutorial if you haven’t already learned this.

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“Sana” for Coke

The commercial that launched Nikki Gil’s career. A good song (“Sana”) and a genuine sentiment (with the tagline “Kasama Ka”) generated buzz for this ad.

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